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Daekyo America +
Multi-Brand Design Across Education & Early Childhood
Professional work - Corporate & Franchise Design

Daekyo America +

Descritpion:
While working at Daekyo America, I designed across multiple sub-brands within the company's education and early childhood ecosystem. Each branch brand served a different audience and age group, requiring distinct visual identities while maintaining consistency with the parent brand. My work spanned branding, digital content, print, spatial design, and physical products.
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I contributed to the design and execution of assets across all sub-brands, including:
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- Brand and visual identity design
- Social media content and marketing materials
- Print assets and in-center materials
- Floor plans and spatial design elements
- Educational and coloring enrichment materials
- Event and tournament prizes
- Merchandise and branded products
Client:
EyeLevel, Flex, Tunituni, Plamu
No,
Brand

EyeLevel

Academic Support Franchise
01

Flex

02
Language & Learning Support

Tunituni

03
Social & Physical Play Space

Plamu

04
Creative Art Program for Toddlers

Branding, Social Media, Print & Merchandise

Spatial Design and Production

Interview & Documentation

FLEX focuses on language-based education and learning support. Visual designs emphaiszed accessibility and engagement while maintaining a professional, educational-driven tone. Plamu, focusing on toddlers and young children, is an art-focused program designed to encourage creativity and self-expression at an early age. Design work leaned into playful visuals, bright colors, and tactile experiences while remaining safe, welcoming, and parent-friendly.

Tunituni provides a spaces for toddlers to engage in social interaction and physical actiity. The goal was to create an energectic yet secure environnment where children could explore freely while giving parents peace of mind. Designed focused on movement, warmth, and spatial clarity.


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